The _____ budgetary allocation method is designed to promote stability and minimize marketing warfare as well as taking advantage of the collective wisdom of the industry.
A)ROI
B)arbitrary allocation
C)percentage of sales
D)competitive parity
E)objective and task

Question

Quizplus · Accepted Answer

The competitive parity method sets the advertising budget to match competitors' spending levels, which can help avoid price wars and promote industry stability. This method also takes into account the collective knowledge of the industry rather than relying on arbitrary or subjective factors. Therefore, option D is the best choice in this scenario.

The _____ Budgetary Allocation Method Is Designed to Promote Stability