When used in conjunction with the objective and task method,_____ is the most useful method for establishing an advertising budget.
A)competitive parity
B)payout planning
C)the affordable method
D)concave analysis
E)qualitative distribution

Question

Quizplus · Accepted Answer

Payout planning is the most useful method for establishing an advertising budget when used with the objective and task method because it involves projecting the revenues a product will generate and determining the advertising budget based on expected returns, aligning closely with the objectives and tasks.

When Used in Conjunction with the Objective and Task Method,_____