Defining the communications objectives to be accomplished and estimating the costs associated with the performance of the necessary strategies and activities are steps in the _____ method of budgeting.
A)competitive parity
B)payout planning
C)ROI
D)return on investment
E)objective and task

Question

Quizplus · Accepted Answer

The objective and task method of budgeting involves defining communication objectives and estimating costs for necessary strategies and activities to accomplish those objectives. This method is considered to be the most effective and logical approach to budgeting because it aligns communication goals with business objectives and allows for better allocation of resources. The other options listed (competitive parity, payout planning, and ROI) do not directly involve defining communication objectives and estimating costs for necessary strategies and activities.

Defining the Communications Objectives to Be Accomplished and Estimating the Costs