The major problem associated with the _____ budgeting method is that it reverses the cause and effect relationship between advertising and sales.
A)percent of sales
B)objective and task method
C)competitive parity
D)S-shaped response
E)rapidly diminishing returns

Question

Quizplus · Accepted Answer

The percent of sales budgeting method assumes that sales drive advertising, rather than advertising driving sales, thus reversing the cause and effect relationship.

The Major Problem Associated with the _____ Budgeting Method Is