A company in the process of allocating its budget would use syndicated services like A.C.Nielsen and Dun & Bradstreet to estimate:
A)market share goals
B)market potential
C)consumer trends
D)achievable economies of scale
E)all of the above

Question

Quizplus · Accepted Answer

Syndicated services like A.C.Nielsen and Dun & Bradstreet are used to estimate the market potential for a company, which is the total amount of sales revenue that can be generated in a specific market over a given time period. This information can help a company allocate its budget more effectively by identifying the most lucrative markets and providing insight into how much resources should be invested into each market. While these services can also provide information on market share goals, consumer trends, and economies of scale, their primary purpose is to estimate market potential.

A Company in the Process of Allocating Its Budget Would