Which of the following statements about source credibility is true?
A) High credibility sources are always more effective than low credibility sources.
B) The use of a low credibility source is more effective when the audience has an unfavorable initial opinion or attitude on the issue.
C) The persuasiveness of a low credibility source may decline over time due to the sleeper effect phenomenon.
D) A low or moderately credible source may be more effective than a high credibility source when the receiver has a favorable initial attitude or opinion.
E) None of the above statements about source credibility is true.
Correct Answer:
Verified
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