Studies have shown that customers are more likely to be influenced by a salesperson who is:

Question

Quizplus · Accepted Answer

Customers are more likely to trust and be influenced by salespeople who are similar to them, as they perceive them to be more credible and understanding of their needs. High power may be intimidating, and low credibility and expertise may undermine the salesperson's ability to persuade. Uniqueness in appearance and ability may be memorable, but it does not necessarily lead to increased influence.

Studies Have Shown That Customers Are More Likely to Be