The headline for the Dodge Caravan ad reads,"What idiot coined the phrase 'stay-at-home-mom'?" The only other information in the ad is directions on where to call to find the nearest Dodge dealer.This ad is:

Question

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The ad is designed to let the target audience draw their own conclusions about the phrase 'stay-at-home-mom'. The ad doesn't provide any additional information or arguments, leaving it up to the reader to decide if they agree with the statement or not. The only other information provided is about finding the nearest Dodge dealer, which is not directly related to the main message of the ad. Therefore, the ad is an example of a non-directive approach and designed to allow the audience to make up their mind without any explicit direction.

The Headline for the Dodge Caravan Ad Reads,"What Idiot Coined