When marketers wants to build attitudes that are resistant to attacks or criticism of their product by a competitor, they can use a(n):

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A refutational appeal is a type of message that anticipates and counters potential criticisms of a product. By addressing and refuting these criticisms in the message itself, marketers can build attitudes that are more resistant to attack or criticism by a competitor. This strategy has been shown to be effective in persuading consumers and building brand loyalty.

When Marketers Wants to Build Attitudes That Are Resistant to Attacks