When a communicator presents information on both sides of an issue and offers arguments to counter an opposing viewpoint, a(n) _____ message appeal is being used.

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Refutational message appeal is when a communicator presents information on both sides of an issue and offers arguments to counter an opposing viewpoint. This approach is often more effective in persuading an audience than a one-sided message appeal because it shows that the communicator has considered both sides of the argument and has evidence to support their own viewpoint.

When a Communicator Presents Information on Both Sides of an Issue