Advertising appeals that express or imply some type of physical or emotional danger and try to arouse consumers to take steps to remove the threat are known as _____ appeal.

Question

Quizplus · Accepted Answer

The advertising appeals that express or imply physical or emotional danger to the consumers and try to motivate them to take steps to remove the threat are known as fear appeals. Fear appeals intend to create a sense of urgency or fear in the minds of consumers which will prompt them to take the desired action, such as purchasing a product or service.

Advertising Appeals That Express or Imply Some Type of Physical