Fear appeal ads promoting _____ would stress negative physical consequences or outcomes while appeals for _____ would stress the threat of social disapproval or rejection.

Question

Quizplus · Accepted Answer

Fear appeal ads for seat belts focus on the negative physical consequences of not wearing them, such as injury or death in an accident. In contrast, deodorant ads often emphasize the threat of social disapproval or rejection due to body odor.

Fear Appeal Ads Promoting _____ Would Stress Negative Physical Consequences