Advertisers who want to advertise on Emmy-winning television shows are looking to have the positive impressions of the show transfer to their products.This transference is called a:

Question

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The transfer of positive impressions from an Emmy-winning TV show to an advertised product is an example of a positive qualitative media effect. This is because the effect relates to the quality of the association made between the show and the advertised product. In this scenario, advertisers are hoping to tap into the positive associations audiences have with the Emmy-winning show, with the hope that it will transfer to their products.

Advertisers Who Want to Advertise on Emmy-Winning Television Shows Are