Early adopters are critical to the success of new products because:
A)many customers pay attention to what they say and do
B)consumers prefer early adopters over late adopters
C)they engage in alternative-dynamic analysis
D)integrated marketing communications are not designed to attract this market segment
E)cognitive dissonance may alter pre-purchase evaluation by this market segment

Question

Quizplus · Accepted Answer

Early adopters are typically opinion leaders who are looked up to by other consumers. Their purchase decisions and recommendations hold significant weight in influencing the adoption or rejection of a new product.

Early Adopters Are Critical to the Success of New Products