The basic function of all of the elements of the integrated communications program is to:
A)communicate with a firm's target audience.
B)convince customers to make a purchase immediately.
C)convince customers to pay a higher price for a good or service.
D)educate customers about the features of a good or service.
E)persuade customers to try a product category.

Question

Quizplus · Accepted Answer

The basic function of all elements of an integrated communications program is to communicate with a firm's target audience. The other options may be goals of the program but not the basic function.

The Basic Function of All of the Elements of the Integrated