To help understand what the teddy bear on its Snuggle fabric softener might symbolize to consumers,Lever Brothers could use:
A)life style research
B)cognitive response research
C)involvement research
D)semiotic analysis
E)common ground research

Question

Quizplus · Accepted Answer

Semiotic analysis is the study of signs and symbols and the meanings they hold. It can help in understanding the symbols used in marketing and advertising such as the teddy bear on Snuggle fabric softener. Lever Brothers can use semiotic analysis to decode what the teddy bear represents to consumers and what emotional connections it may evoke in the target audience.

To Help Understand What the Teddy Bear on Its Snuggle