The source or sender of an advertising communication:
A)is typically a salesperson
B)is never a nonpersonal entity
C)is typically identified as the owner of the medium in which the communication appeared
D)can be an individual or a nonpersonal entity such as a corporation
E)is never involved in the encoding process

Question

Quizplus · Accepted Answer

The source or sender of an advertising communication can be an individual or a nonpersonal entity such as a corporation.

The Source or Sender of an Advertising Communication