Mentos mint candy uses an advertising campaign that shows people solving problems by thinking outside of the box-by taking a fresh look at a common problem."Freshness" is the message the ad is supposed to deliver,but if Rick and Beth Minton think the ad is simply showing people being rude and boorish,then in terms of the communication process,the Mintons have _____ the message improperly.

Question

Quizplus · Accepted Answer

The Mintons have "decoded" the message improperly. Decoding is the process by which the receiver interprets the sender's message. If they perceive the ad differently than intended, it means they have decoded it incorrectly.

Mentos Mint Candy Uses an Advertising Campaign That Shows People