The fact that marketing and advertising people have backgrounds and interests that are often quite different from consumers who comprise mass markets for many products and services makes it difficult to establish:
A)decoding
B)feedback mechanisms
C)response hierarchies
D)common ground
E)fields of experience

Question

Quizplus · Accepted Answer

Common ground refers to shared experiences, values, and interests that can facilitate communication and understanding between marketers and consumers. Differences in backgrounds and interests can create barriers to common ground, making it difficult to establish effective communication and successful marketing strategies. Decoding refers to the process of interpreting a message, feedback mechanisms refer to the means by which consumers provide information about their reactions to products or services, response hierarchies refer to the stages of cognitive processing that occur in response to marketing messages, and fields of experience refer to the range of personal and cultural factors that shape an individual's perceptions and attitudes. While these concepts are related to the challenges of marketing and advertising, they do not specifically address the issue of establishing common ground.

The Fact That Marketing and Advertising People Have Backgrounds and Interests