An ad for The Peabody Hotel in Memphis,Tennessee,has an 800-number people can call if they are interested in reserving rooms at the hotel or knowing more about the hotel.One way to determine the effectiveness of this ad is to count the number of phone calls it receives in response to its ad.This response count is an example of:
A)feedback
B)encoding
C)noise filtering
D)noise blocking
E)decoding

Question

Quizplus · Accepted Answer

The response count of phone calls received inquiring about reserving rooms or knowing more about the hotel is a form of feedback that allows the hotel to measure the effectiveness of its ad in reaching potential customers.

An Ad for the Peabody Hotel in Memphis,Tennessee,has an 800-Number