Mentos mint candy uses an advertising campaign that shows people solving problems by thinking outside of the box-by taking a fresh look at a common problem."Freshness" is the message the ad is supposed to deliver.When Rick and Beth Minton saw the ad,Rick said to Beth,"That ad is simply showing people being rewarded for being rude and boorish.How could any company think that sort of ad would appeal to decent people?" Rick's comment about the ad source represents a:

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Rick's comment represents source derogation, which is a type of negative evaluation of the ad source (in this case, Mentos). He is criticizing the way the ad portrays people as being rewarded for being rude and boorish, which reflects negatively on the company that created the ad.

Mentos Mint Candy Uses an Advertising Campaign That Shows People