Most advertisers attempt to hire spokespeople their target audience likes so as to generate _____ for the message.
A)source derogation
B)counterargument
C)source bolster
D)source blockage
E)message synergy

Question

Quizplus · Accepted Answer

Source bolster refers to the use of a spokesperson who is esteemed and respected by the target audience, to generate credibility and enhance the persuasiveness of the message.

Most Advertisers Attempt to Hire Spokespeople Their Target Audience Likes