The "Vampire Effect" Described in "Do Men and Women Process

The "vampire effect" described in "Do Men and Women Process Sexy Ads Differently" refers to the conclusion that:

A) sexual imagery can be used to sell both sex-related and everyday consumer products
B) buzz marketing works when combined with sexual imagery
C) bloody images are effective stimuli for marketing of a wide variety of products
D) strong sexual imagery sucks up the attention that would have been spent on the ad
E) marketers need to carefully choose celebrity spokespeople to avoid being associated with vampire imagery