According to the FCB planning model,for which of the following products would an affective strategy be most appropriate?
A)storm windows
B)bag of cat litter
C)can of Planter's peanuts
D)a hall table
E)cosmetics

Question

Quizplus · Accepted Answer

Cosmetics are a product category where consumer choices are largely driven by affective factors, such as personal feelings, emotions, and self-expression. FCB planning model suggests that for products that are high on hedonic benefits, an affective strategy is more appropriate. Hedonic products are those that offer personal pleasure, satisfaction, or enjoyment, rather than just functional benefits. In contrast, products like storm windows, cat litter, or a hall table are more functional in nature, primarily serving utilitarian needs, and thus require a rational strategy. Can of Planter's peanuts can be seen as a combination of both hedonic (snack food) and utilitarian (nutritious) benefits, but it is more closely associated with functional benefits, and hence requires a rational strategy.

According to the FCB Planning Model,for Which of the Following