____ is a term used to describe a message receiver's feelings of favorability or unfavorability toward an advertisement.
A)Brand attitude
B)Purchase intent
C)Attitude toward the ad
D)Counterargument
E)Source derogation

Question

Quizplus · Accepted Answer

Attitude toward the ad refers to the message receiver's feelings of favorability or unfavorability toward an advertisement. It reflects the degree to which they like or dislike the ad, and can influence their overall evaluation of the brand or product being advertised.

____ Is a Term Used to Describe a Message Receiver's