The repeated use of the "Got milk" slogan by America's Dairy and Milk Processors in their ads can most readily be justified by the _____ hierarchy.
A)standard learning
B)low-involvement
C)dissonance/attribution
D)habit formation
E)informative processing

Question

Quizplus · Accepted Answer

The "Got milk" slogan is a classic example of low-involvement advertising, where the goal is to create brand awareness and familiarity through repetition, rather than detailed information or persuasion.

The Repeated Use of the "Got Milk" Slogan by America's