According to the Foote Cone & Belding (FCB)planning model,the _____ strategy is for highly involving products where rational thinking and economic considerations prevail.
A)habitual
B)informative
C)affective
D)satisfaction
E)dissonance reduction

Question

Quizplus · Accepted Answer

The informative strategy, as per the FCB planning model, is used for products that are highly involving and require rational thinking and economic considerations. This strategy involves providing consumers with detailed information about the product and its features, benefits, and advantages over competitors. The informative strategy is particularly useful for new or complex products that require significant consumer education. Therefore, option B is the correct answer.

According to the Foote Cone & Belding (FCB)planning Model,the _____