According to the _____,the consumer is an active participant in the communication process and gathers information through active learning.
A)standard learning hierarchy
B)low-involvement hierarchy
C)dissonance/attribution model
D)peripheral processing model
E)maximum likelihood model

Question

Quizplus · Accepted Answer

The standard learning hierarchy suggests that consumers actively seek out and process information, leading to a belief, attitude formation, and then behavior.

According to the _____,The Consumer Is an Active Participant in the Communication