According to the FCB planning model,for which of the following products would an affective strategy be most appropriate?
A)Storm windows
B)Bag of cat litter
C)Can of Planter's peanuts
D)A liquid dishwasher
E)Cosmetics

Question

Quizplus · Accepted Answer

The FCB planning model suggests that affective strategies are most appropriate for products that are perceived as being socially visible or important to self-expression, such as cosmetics.

According to the FCB Planning Model,for Which of the Following