In the _____ hierarchy,the consumer engages in passive learning and random information catching rather than active information seeking.
A)standard learning
B)low-involvement
C)dissonance/attribution
D)habit formation
E)informative processing

Question

Quizplus · Accepted Answer

Low-involvement hierarchy is a type of consumer decision-making process in which the consumer engages in passive learning and random information catching rather than active information seeking. This occurs when the decision to purchase a product or service is not very important to the consumer or when the product or service is low-cost and has little perceived risk. In this hierarchy, the consumer is not very motivated to process information and does not engage in extensive information search or evaluation. Instead, the consumer relies on limited information cues and prior experiences to make a quick decision.

In the _____ Hierarchy,the Consumer Engages in Passive Learning and Random