The _____ model involves selective learning,whereby the consumer seeks information that supports the purchase choices made and avoids information that would raise doubts about the decision.
A)standard learning
B)dissonance/attribution
C)low-involvement
D)cognitive response
E)5-Ws

Question

Quizplus · Accepted Answer

The dissonance/attribution model describes the behavior of consumers seeking information that confirms their decision and avoiding information that contradicts it to reduce cognitive dissonance.

The _____ Model Involves Selective Learning,whereby the Consumer Seeks Information