According to the _____ model,the major impact of the mass media occurs after the purchase is made.
A)low-involvement
B)standard learning
C)dissonance/attribution
D)cognitive response
E)elaboration likelihood

Question

Quizplus · Accepted Answer

The dissonance/attribution model suggests that the major impact of mass media occurs after the purchase, as it helps to reduce any post-purchase dissonance or regret by reinforcing the decision made.

According to the _____ Model,the Major Impact of the Mass