The ad for Jergens lotion indicated that it has both beta hydroxy to defoliate dry skin and alpha hydroxy to moisturize skin.Someone who knew something about these additives work might respond to the ad by thinking,"If it has both those ingredients,it must be really good for my skin.I'm going to buy a bottle." The individual's response to the ad's copy would be an example of a:
A)negative ad execution thought.
B)source derogation.
C)support argument.
D)counterargument.
E)positive execution thought.

Question

Quizplus · Accepted Answer

The individual's response is a support argument because they are agreeing with the ad's claims and are convinced to purchase the product.

The Ad for Jergens Lotion Indicated That It Has Both