The Foote,Cone & Belding grid is based on the dimensions of _____ and high- versus low-involvement.
A)dissonance versus attribution
B)rational versus irrational thought
C)thinking versus feeling processing
D)affect versus dissonance
E)selective versus passive learning

Question

Quizplus · Accepted Answer

The Foote, Cone & Belding grid is based on the two dimensions of thinking versus feeling processing, and high- versus low-involvement. The grid is used to guide advertising strategies and message development. Therefore, the correct option is C) thinking versus feeling processing.

The Foote,Cone & Belding Grid Is Based on the Dimensions