Kenya was asked to look at a television ad for a movie that was going to be released in December.Her reactions were noted-Did it make her want to see the movie? Did the title seem appropriate? Did she feel that she understood the subject of the movie? As a result of using _____,it was determined that the communication created the appropriate reactions.
A)cognitive responses
B)affective responses
C)selective impressions
D)elaborations
E)conative impressions

Question

Quizplus · Accepted Answer

Cognitive responses refer to a person's thoughts and beliefs about a message, while affective responses refer to the emotional reactions. Selective impressions and conative impressions are not relevant to determining if the communication created appropriate reactions. Elaborations refer to the amount of mental effort put into processing a message, which is related to cognitive responses but not the best choice in this scenario. Therefore, A) cognitive responses is the best choice as it addresses whether the viewer understood the subject of the movie, which is an important factor in determining if the communication was effective.

Kenya Was Asked to Look at a Television Ad for a Movie