The _____ is a model that addresses the differences in the ways consumers respond to persuasive messages.
A)elaboration likelihood model
B)5-W's model of communication
C)AIDA model
D)information processing model
E)cognitive response model

Question

Quizplus · Accepted Answer

The elaboration likelihood model (ELM) is a model that explains how the level of consumer involvement affects the way they process and respond to persuasive messages. It addresses the differences in the ways consumers respond to persuasive messages by categorizing them as either engaging in central or peripheral processing, depending on their level of involvement.

The _____ Is a Model That Addresses the Differences in the Ways