Visual image personalities:
A)are typically used with complex products that require high-involvement.
B)appear in ads for low-involvement products.
C)require central route processing to be effective.
D)typically shorten the cognitive stage of the consumer decision-making process.
E)are used when consumers must go through all stages of AIDA before making a purchase.

Question

Quizplus · Accepted Answer

Visual image personalities are often used in ads for low-involvement products because they can quickly capture attention and convey a message without requiring deep cognitive processing.

Visual Image Personalities