The elaboration likelihood model (ELM)was developed to explain the process by which persuasive communications influence:
A)dissonance formation.
B)attributions.
C)beliefs.
D)attitudes.
E)group norms.

Question

Quizplus · Accepted Answer

The elaboration likelihood model (ELM) was specifically developed to explain how persuasive communications influence attitudes. It suggests that persuasion occurs through two routes: the central route (high elaboration) and the peripheral route (low elaboration). In the central route, people carefully consider the information presented and form enduring attitudes that are resistant to change. In the peripheral route, people are swayed by superficial cues, such as the attractiveness of the presenter or other non-substantive factors. Therefore, attitudes are the primary focus of the ELM, making option D the best choice.

The Elaboration Likelihood Model (ELM)was Developed to Explain the Process