A company that wants to generate a source bolster could:
A)create a rational message.
B)hire a popular celebrity to serve as a spokesperson.
C)use non-traditional channels.
D)eliminate noise from the communication process.
E)encode without consideration for the target audience's field of reference.

Question

Quizplus · Accepted Answer

Hiring a popular celebrity as a spokesperson can bolster the source by leveraging the celebrity's influence and credibility to enhance the company's message.

A Company That Wants to Generate a Source Bolster Could