The _____ model explains the decision-making process when a consumer buys a high-involvement product for which there is a high amount of differentiation among brands.
A)standard learning
B)dissonance/attribution
C)low-involvement
D)cognitive response
E)5-Ws

Question

Quizplus · Accepted Answer

The standard learning model explains the decision-making process when a consumer buys a high-involvement product for which there is a high amount of differentiation among brands. This model suggests that consumers go through a series of stages, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. These stages are typically iterative, and consumers may revisit previous stages as they gather more information and evaluate their options.

The _____ Model Explains the Decision-Making Process When a Consumer