For which of the following products would an advertiser be more likely to use the low-involvement hierarchy to explain the consumer decision-making process?
A)Bar of soap
B)Digital camera
C)Refrigerator-freezer combination
D)Yard landscaping
E)Wedding dress

Question

Quizplus · Accepted Answer

Low-involvement hierarchy is more likely to be used for products where consumers generally put less thought or effort into the decision-making process, and the product is considered a routine purchase. Bar of soap is a product that fits this category.

For Which of the Following Products Would an Advertiser Be