Interest,liking,preference,evaluation and yielding are all examples of the _____ stage of the response process and appear in all of the models describing the consumer response process.
A)cognitive
B)affective
C)behavioral
D)conative
E)learning

Question

Quizplus · Accepted Answer

Interest, liking, preference, evaluation, and yielding are all emotional or affective responses to the marketing stimulus, indicating the consumer's feelings or attitudes towards the product or brand. Therefore, they belong to the affective stage of the response process. The cognitive stage involves perceiving and processing the information, while the behavioral stage involves taking action or making a purchase decision. The conative stage refers to the consumer's post-purchase behavior, such as repurchase or word-of-mouth communication, and the learning stage involves acquiring knowledge or skills through experience or instruction.

Interest,liking,preference,evaluation and Yielding Are All Examples of the _____ Stage