According to the low-involvement hierarchy,the consumer passes through which response sequence during the purchase decision making process?
A)learn $\rarr$ feel $\rarr$ do
B)learn $\rarr$ do $\rarr$ feel
C)do $\rarr$ feel $\rarr$ learn
D)feel $\rarr$ learn $\rarr$ do
E)do $\rarr$ learn $\rarr$ feel

Question

Quizplus · Accepted Answer

According to the low-involvement hierarchy, the sequence of responses during the purchase decision-making process is learn-do-feel. This means that the consumer first learns about the product, then takes action (such as making a purchase), and then develops positive or negative feelings based on the experience. Therefore, option B accurately represents the response sequence in the low-involvement hierarchy, with the consumer learning about the product (F1F1F1S1➔F1F1F10), taking action (do) (F1F1F1S1➔F1F1F10), and then developing positive or negative feelings about the product (feel F1F1F1S1➔F1F1F10).

According to the Low-Involvement Hierarchy,the Consumer Passes Through Which Response →\rarr→

According to the Low-Involvement Hierarchy,the Consumer Passes Through Which Response $\rarr$