Marketers of _____ often must communicate with passive,uninterested consumers who may focus more on non-message elements such as music,slogans,and jingles than on message content.
A)employment services
B)ketchup,mustard,margarine,and soy sauce
C)personal computers
D)x-ray machines,road building equipment,and walk-in refrigeration units
E)business-to-business services such as advertising agencies

Question

Quizplus · Accepted Answer

Ketchup, mustard, margarine, and soy sauce are products that are frequently used and have a low involvement purchasing decision. As a result, consumers may not pay close attention to advertising messages and may instead focus on other elements such as music, slogans, and jingles.

Marketers of _____ Often Must Communicate with Passive,uninterested Consumers Who