The best way to reach a narrowly defined group of customers or a market niche is through:
A)television advertising and billboards.
B)personal selling and targeted direct mail.
C)targeted direct mail and radio advertising.
D)any form of broadcast media.
E)transit advertising,billboards,and ads with pithy headlines.

Question

Quizplus · Accepted Answer

Personal selling and targeted direct mail are the best ways to reach a narrowly defined group of customers or a market niche because they allow for personalized communication and tailored messaging. This approach also allows for more precise targeting and the ability to track responses, resulting in a higher return on investment. Television advertising and billboards may reach a large audience, but they are not as effective in reaching a specific niche market. Targeted direct mail and radio advertising may be effective, but they do not allow for the same level of personalization and tracking as personal selling and direct mail. Transit advertising, billboards, and ads with pithy headlines may be attention-grabbing, but they may not be effective in reaching a specific niche market.

The Best Way to Reach a Narrowly Defined Group of Customers