The model representing the stages a salesperson must take a customer through in the personal selling process is the _____ model.
A)AIDA
B)hierarchy of results
C)diffusion rate
D)innovation-adoption
E)information processing

Question

Quizplus · Accepted Answer

The AIDA (Attention, Interest, Desire, Action) model is the common model representing the stages a salesperson must take a customer through in the personal selling process. The model suggests that a salesperson should first capture the customer's attention, create interest, build desire, and then encourage action, such as making a purchase. The other options are not related to personal selling.

The Model Representing the Stages a Salesperson Must Take a Customer