The _____ model is a response model that was developed for setting and measuring advertising objectives.A basic premise of this model is that advertising effects occur over a period of time.
A)AIDA
B)hierarchy of effects
C)innovation-adoption
D)adoption response
E)diffusion rate

Question

Quizplus · Accepted Answer

The hierarchy of effects model is specifically designed to set and measure advertising objectives, and it assumes that advertising effects occur over time, with consumers moving through a series of stages from awareness to action. The AIDA model is similar, but it does not take into account the sequential nature of the stages, and the innovation-adoption and adoption response models focus more on the adoption process for new products, rather than the effects of advertising. The diffusion rate model is another concept related to adoption, but it pertains more to the speed at which new products are adopted by different groups of consumers.

The _____ Model Is a Response Model That Was Developed