Television advertising is used most often to communicate with:
A)niche market segments.
B)industrial buying centers.
C)mass audiences.
D)resellers.
E)purchasing agents.

Question

Quizplus · Accepted Answer

Television advertising is most effective at reaching a wide, mass audience. It is not targeted to niche markets or industrial buying centers, nor is it typically used to communicate with resellers or purchasing agents.

Television Advertising Is Used Most Often to Communicate With