Which of the following response hierarchy models depicts consumers going through the stages of awareness,interest,evaluation,trial,and adoption?
A)The AIDA model
B)The hierarchy of effects model
C)The innovation adoption model
D)The information processing model
E)The integrated information response model

Question

Quizplus · Accepted Answer

The innovation adoption model describes the process consumers go through from becoming aware of a new product to ultimately adopting it, which includes the stages of awareness, interest, evaluation, trial, and adoption.

Which of the Following Response Hierarchy Models Depicts Consumers Going