Attention,awareness,and knowledge are all examples of the _____ stage of the response process and appear in all of the models describing the consumer response process.
A)cognitive
B)affective
C)behavioral
D)subliminal
E)conative

Question

Quizplus · Accepted Answer

Cognitive processes involve the mental processes of attention, awareness, and knowledge, which are essential in the initial stage of the response process. These processes help consumers acquire and interpret information, which influences their attitudes and behaviors. Affective processes relate to emotions and feelings, behavioral processes refer to the actions taken as a result of cognition and affect, subliminal processes occur below the threshold of conscious awareness, and conative processes relate to the intention and motivation to take action. While all these processes may be present in the response process, cognitive processes are fundamental to all models of consumer response.

Attention,awareness,and Knowledge Are All Examples of the _____ Stage of the Response